A MESSAGE TO OUR CUSTOMERS REGARDING TARIFF IMPACTS

Many of you have reached out with questions regarding recent tariff changes and how they may affect our operations. While we were on vacation, we took time to analyze the evolving tariff situation—initial spikes reached nearly 50% before settling at a temporary rate of 10%.

WILL WE SHIFT OPERATIONS BACK OVERSEAS?

Our U.S. warehouse is now subject to tariffs. In one recent shipment alone, we incurred close to $25,000 in tariff fees. Although we’re exploring the option of resuming shipments directly from our factory (as long-time customers may recall), we’ve decided to hold off for now.

The de minimis exemption for shipments under $800 is expected to be eliminated soon, and our company will not underreport invoice values. If you’re working with suppliers recommending this tactic, we strongly advise caution—this strategy is risky and unsustainable.

TEMPORARY SURCHARGE STRUCTURE

We are doing our best to manage costs internally, but to remain operational and plan for uncertainty, we are instituting a temporary surcharge on all orders. This surcharge is based on your cart subtotal and gives us the flexibility to adjust pricing as trade policies change. Here’s how it breaks down:

• Orders under $2,000 – 10% surcharge
• Orders between $2,000 and $5,000 – 6.67% surcharge
• Orders between $5,000 and $10,000 – 5% surcharge

For most customers, this will result in a 5–6.67% increase. We sincerely appreciate your continued support—many of you have been with us for over a decade, and we don’t take that loyalty for granted.

FUTURE OUTLOOK & STRATEGY

With the 90-day pause on reciprocal tariffs coming to an end, future rates could increase, decrease, or remain unchanged. Our approach is to prepare for the worst and hope for the best. To do this, we’re significantly boosting our U.S. inventory—stocking up to 6 months’ worth—to delay price increases as long as possible.

We firmly believe tariffs above 10% are unsustainable and will harm the economy. Our current strategy is to absorb what we can and hold out until more favorable conditions return.

OUR STANCE ON ETHICAL PRACTICES

While some suppliers may be undervaluing goods or taking advantage of de minimis exemptions before the loophole closes, we will not engage in these practices. Not only are they legally questionable, but they also carry risks for both us and our customers. We’re committed to long-term, transparent business practices.

NOTE TO NON-U.S. CUSTOMERS

If you’re located outside the U.S., please email us directly. We can currently ship directly from our factory without added pricing, provided you’re okay with a delivery time of 2–3 weeks (up to 4 weeks for wigs or lace). Let us know your preference—faster U.S. shipping with a surcharge or longer factory-direct shipping without the additional cost.